Silver Intelligence

Marketing health and wellness to Silvers is increasingly competitive and complex. New therapies, models and communication channels are changing the way we connect to care. As younger tech-native generations adopt these platforms intuitively, older generations often lag and lean on traditional channels for information. While the potential for engagement has grown exponentially, the quality of interactions often fails to meet the needs of Silvers. Rarely is this more evident and essential than in health and wellness.

We deliver Silver intelligence and insights through consultative engagements and our proprietary audits: the silver_score and silver_scape. Within our consultative engagements, we design and manage tailored research programs for your organization to unlock the power of the Silver market. The reports include new primary research as required in addition to public and proprietary data. We scope study design and deliverables for each unique assignment.

IS YOUR BRAND LEADING, FOLLOWING OR LOST IN THE SILVER SPACE?

silver_score
INDEXING BRAND POSITION AND MARKETING PERFORMANCE

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re you confident in your position and ability to connect with Silvers? Or is your brand hiding in plain sight? Are your brand, product, promotional, services and support programs meeting their unique needs and preferences? Are your sales and marketing priorities aligned to connect with target segments, at critical moments, in the right channels, with the right messages? Are you investing in the right channels with engaging content? Are you consistently delivering experiences that establish trust? Are you appealing to their unique values and beliefs? The SILVER SCORE provides answers to all of these questions.

The silver_score indexes your key attributes to build an in-depth understanding of current positioning with Silvers in addition to providing insights to enhance performance. Inputs are adjusted per assignment and include:

  • Silver Market segmentation

  • Marketing and promotional focus

  • Alignment with sales strategy

  • Services and support

  • Brand and messaging

  • Visual design and language

  • User experience by channel

  • Site usability and performance
  • Social and mobile optimization
  • CRM and content marketing
  • Media and channel strategy
  • SEO/SEM Reports

What the silver_score delivers…

  • A comprehensive understanding of how your brand, products and services are positioned and perceived by Silvers

  • Measurement on overall marketing impact and engagement with key segments

  • User experience and interactivity reviews in primary mediums which may include: in-office, retail, online, in-person, social, on-phone…information to optimize experiences at key points in their journey

  • Channel strategy evaluation to gauge effectiveness and deliver direction for future investment

  • Net promoter scoring to determine the likelihood that a current customer would recommend your offering to a friend

ARE YOU MAPPING THE DYNAMICS THAT DEFINE THE MARKET?

silver_scape
UNDERSTANDING THE CATEGORY AND COMPETITORS

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lthough many Silvers may be slowing down, the competition to engage them certainly isn’t. Major players such as Apple, Google and Amazon are investing vast resources in changing the way healthcare is delivered. Pioneers are inventing therapies that manage conditions in ways that were once unimaginable. Many of us are rethinking what wellness means and how we can extend and optimize quality of life. Astonishing times, unlimited opportunities and unprecedented challenges – and the evolutions are accelerating.

Knowing where you stand amongst all the players in the competitive set is job one. The silver_scape provides insights on all of the following:

  • Key competitors by category

  • Product and service offerings
  • Pricing and support programs

  • Brand positions and key messages

  • Advertising campaigns and design

  • Competitive SWOT analysis

  • User experience design

  • Digital properties and priorities

  • Social and mobile platforms

  • CRM and content programs
  • Media spend and channel strategies
  • SEO/SEM rankings

What the silver_scape delivers…

  • A clear understanding of the primary competitors including product and service offerings

  • Marketing reviews of the key players that are actively connecting with target segments – both inside of the category and a look at those that are doing it well in complementary categories

  • Information on both the primary and emerging communication channels that are driving engagement with Silvers

  • Perspectives on new players and platforms that will impact the future of the category

IS YOUR TEAM READY TO PLAY THE SILVER GAMES?

Silver Age LLC

318 W. Adams

Suite 1600

Chicago, IL 60601



312.515.3270

connect@silverageco.com